Marketing Strategy for Attract Middle Class in India

In India where most porpotion of the middle class people in whole population so applying same marketing technique on each class of indian society is not beneficial in my opinion.
In India where people "want good quality with less price". People are here very sensetive to price of product little increase in price may may affect the whole demand of product or may decline quantity of the product. For example increase in the price of milk force middle class people to decrease their demand .

For an marketing it is very necessary to understand the like and dislike of the class segment on which he is going to target.

In case of india seller need to maintain healthy relationship with his customer to maintain his customer or to bind his customer in way that he will increase the seller value in the market and bring additional customer to his shop for this he may use following technique.

Tech 1 -- Seller should provide good quality with less price in comparision of his competitors.

Tech 2 -- Seller should provide a discount on monthly basis purchase.